F*CK AVERAGE
BECOME A CHAMPION

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who we are

We are Iron Addicts, and this is the final frontier for your weak-ass excuses. Being a Iron Addict means you are willing to put in the blood, sweat and tears to get what you want.

coaching

the podcast

the Origin Story

HOW IT ALL STARTED

See for yourself how it all began. The creators of GENERATION IRON bring you the untold story of the six-time world champion powerlifter, and "baddest muthaf#*ka" of all time.

Free workout!

No more excuses, let's see if you got what it takes.

free Workout!